LOWA Wins OutDoor Industry Award 2016
In the evening of the first trade fair day the official award ceremony took place in the Foyer Ost of the exhibition area. All together 37 products won an award, among them were eight GOLD Award-Winner.
The new APPROACH PRO GTX® from LOWA is a light approach shoe, which is developed together with the mountaineer Luis Stitzinger. The shoe has a rigid insole, which makes light work of easy scrambling. In addition to this the shoe has a speedlace system, which allows individual adjustments in two different zones simultaneously.
"With the new lacesystem Lowa has found a good and efficient solution. Moreover the stiff sole persuaded us with its good grip”, the jury said.
In preparation of the trade fair awards an international jury of 12 picked 243 out of the 343 submitted products to evaluate for the next phase. In a second round the jury was reduced to six and these members selected the winners of the INDUSTRY AWARDS in a two-day workshop. Every single jury member could now nominate up to two products out of the winners, which should, in their opinion win a GOLD Award. Afterwards they fixed the final GOLD-Winners together.